Week 6: Abstrakt Marketing Group
Week six of our internship was spent at Abstrakt Marketing Group (AMG). AMG is the #1 Salesforce Consulting Partner in St. Louis, and this was the focus of our project this week. With AMG’s rapid growth, they’ve decided to launch a sub-brand for their consulting services: Abstrakt Cloud Solutions (ACS).
It’s safe to say that during our week at AMG, we were kept very busy! For our project, we were challenged with about 15 mini projects to help get the ACS brand up and running. Some of these projects included:
- General email campaign
- Mass c-level email campaign
- Tradeshow pop-up designs
- Templates for case studies and drafts of success stories
- LinkedIn Inmails recruiting emails
- Linkedin ads targeting various roles
- Business cards, email signature and letterhead designs
- Business proposal templates
- Marketing & SEO analysis on local Salesforce consulting competitors
- Setup social media pages across all platforms and draft blog posts
Since our project focused on Salesforce’s CRM offerings, we all had to get familiar with Salesforce’s platform. For those who do not know what Salesforce does, it essentially streamlines business processes and allows businesses to put all information on customers in one place. It can be a useful tool for any industry, from tech to marketing to accounting, and different features allow companies to personalize their platform so it looks and does exactly what they need/want it to. Abstrakt specializes in five different areas of Salesforce: Sales Cloud, Service Cloud, Pardot, Community Cloud and Marketing Cloud. When a company chooses to work with ACS, a team of experts will work to help them plan a journey to improve their business.
It wasn’t all work and no play at Abstrakt. On Wednesday afternoon, Alyssa and Nicole were challenged to a hula hoop contest against some of the other employees sitting near us this week. Alyssa won, keeping the hoop circling for a whopping nine seconds! Intense games of foosball were played; morning motivational huddles were had; massages in the Relax2Zero Zero Gravity massage chair were experienced. Even just exploring the office was fascinating, as it spans two buildings and is decorated with graffiti.
Our final presentation setting was also different this week than anything we’d previously experienced. We presented in Abstrakt’s auditorium, which seats hundreds (it’s where the company has monthly full-staff reviews). Luckily, we didn’t have to present in front of that many people… that would’ve been a super high-stress situation. A special thanks goes out to Kim Cluchey, Chris Gooding, Cole Welch and Kelsey Miller for helping us with any of our questions this week and guiding us through our project!