#STLDIGSYM confronts technological progress in Singularity theme


The annual St. Louis Digital Symposium, #STLDIGSYM, will take place Wednesday, November 16 at 12:00 p.m. – 5:30 p.m. at Ballpark Village, adjacent from Busch Stadium.The symposium is presented by AdClubSTL and HLK along with partners 314 Digital and Social Media Club St. Louis. It is the largest event presented by AAF – Ad Club St. Louis, apart from the American Advertising Awards Gala, the ADDYs.

The symposium is presented by AdClubSTL and HLK along with partners 314 Digital and Social Media Club St. Louis. It is the largest event presented by AAF – Ad Club St. Louis, apart from the American Advertising Awards Gala, the ADDYs.

Singularity is the theme of this year’s symposium and it will evolve around confronting the ever-accelerating progress of technology as it approaches the limits of comprehension.

Digital singularity comes from the exponential increase in technology, intelligence, and capability. As marketers, we embrace options – but the dizzying array of choices and channels can lead us to “paralysis by analysis.” How can we make the most intelligent decisions to move forward?

As a burgeoning technology hub, St. Louis is in a unique position to lead and teach when it comes to social media, design, development, and campaign execution. The symposium brings in influencers from outside of our market to discuss great work, new technology and emerging opportunities in the digital space.

“The symposium aims to bring influencers from outside of our market to discuss great work, new technology, and emerging opportunities in the digital space, and we’re confident that we’ve done just that,” said Sierra Thompson, Executive Director (AdClubSTL).

#STLDIGSYM contains four speakers presenting at the event, along with one moderator, backed by panels. Each of the speakers will do a one-hour session, which will cover one of four topics: creative strategy, technology, social media, and data/analytics.

This year’s line-up is as follows:

SESSION 1: DATA & ANALYTICS
Speaker: Tom Anderson – Director of Attribution/Insights (Visual IQ)
Moderator: Michael Halbrook- Sr. Manager (Adobe Consulting)
Panelists: David Kidd – Marketing Director (SteadyRain), Derek Mabie – Partner (Evolve), Paul Troia, Associate Director, Analytical Operations (Centro)

SESSION 2: CONTENT & SOCIAL
Speaker: Brain Sawyer – Sr. Managing Director of Digital (Build-A-Bear)
Moderator: Ashlyn Brewer – President of SMCSTL Board & Strategist (Standing Partnership)
Panelists: Browyn Ritchie – Content Strategist (Timmerman Group), Katie Branderberg – Manager of Fan Entertainment (STL Cardinals), Melissa Bouma, VP, Acquisition & Analytics (Manifest)

SESSION 3: TECHNOLOGY
Speaker: Mindie Kaplan – CEO (Rated VR)
Moderator: Mark Bauer – Executive Director (LaunchCode)
Panelists: Elaine Queathem – CEO (SavvyCoders), Jeff Stein – CEO (eTab), Peter Dycus – Director of Development (HLK)

SESSION 4: CREATIVE
Speaker: Tomiwa Alabi – Sr. Human Interface Designer (Apple)
Moderator: Crystal Merritt – VP Director of Account Planning (Rodgers Townsend)
Panelists: Ed Morissey – CCO (Integrity), Mike Spakowski – CD/Partner (Atomic Dust), Mike McCormick – CCO (Rodgers Townsend), Stephanie Lynch, Dir. Brand Market Strategy (Build-A-Bear)

“Once a concept of science fiction, now a reality, digital singularity comes from the exponential increase in technology, intelligence and capability,” said Chris Kilcullen, VP-Digital Director (H&L Partners). “As marketers, we embrace options – but the dizzying array of choices and channels can lead us to ‘paralysis by analysis.’ How can we make the most intelligent decisions to move forward?”

In addition to the four digitally compelling speaker sessions, a light snack buffet will be provided along with a complimentary beer, wine or soda beverage. Attendees to #STLDIGSYM will have their parking vouchers validated upon their departure. A networking happy hour hosted by Creatives on Call will follow immediately after the last session concludes from 5:30 p.m. – 6:30 p.m.

Members of AdClubSTL who haven’t received a discount code, or anyone who would like to become a member, you may sign-up at https://adclub2019.wpengine.com/.

For more information on the speakers and tickets please visit: http://stlouisdigitalsymposium.com/