The Strategist is responsible for shaping strategy and creating transformative creative engagement briefs. Strategists are resourceful and always looking to synthesize unique and unexpected insights that inspire brilliant ideas. This role will specifically drive innovation in our clients’ industry.
• Develops insights from consumer research, brand understanding, marketplace data, culture.
• Crafts creative briefs, provides clear inspiring briefings to creatives and remains an active contributor throughout creative development.
• Ensures that campaigns are strategically rooted in means to measure and drive campaign effectiveness
• Ensure strong collaborative relationships across internal agency teams and externally with agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business
• Ensure all deliverables required from the Strategy Group, internally and externally, are provided in an efficient and timely manner
• Looks beyond the commonly accepted approach and seeks opportunities for modifying and adapting existing practices. Where possible pursues new ideas or innovative approaches
+ years of experience as a strategist or equivalent
• Experience developing effective consumer journeys and personas.
• Ability to read, interpret and synthesize information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data
• Ability to produce well-written research reports, presentations and results to clients and agency
• Organized individual who can prioritize, meet deadlines, improve processes and manage time effectively
• Strong qualitative research and analytic skills with quantitative skills a plus
• Proven experience in creating innovative insight-driven strategies
• Proficient in Microsoft PowerPoint and/or Keynote
• Strong writing and presenting skills
Rodgers Townsend is a nationally acclaimed, full-service advertising agency located in St. Louis, Missouri. The agency provides strategic planning, advertising, digital, CRM and design services to a wide range of clients both nationally and regionally.