DIRECTOR, DIGITAL STRATEGY
• Creating new channel strategies and customer experiences that define how clients use digital, offline, and social channels in ways that excite them and help them reach their marketing goals.
• Working closely with brand management, creative, and other agency teams to create integrated marketing elements, touch points, and communication strategies.
• Supervision of all digital marketing campaigns across the agency’s client portfolio, optimization, budget management and reporting.
• Researching and vetting new tools/software to exceed client expectations and provide innovative strategic solutions.
• Forming partnerships with software/tool vendors as opportunities arise to reinforce agency expertise and automation. Works with VP and President to negotiate contracts and conditions of partnerships.
• Looking for ways to drive more effective and efficient digital strategy work for clients.
• Working with VP and President to develop brand and digital narrative for both market positioning and client needs.
• Using data to deliver results and convey channel ROI (full-funnel analysis).
• Staying current on digital trends – employing a test, iterate, repeat mentality.
• Leading, hiring, and mentoring team members. Responsible for the development and scaling of the digital team.
• Full-funnel digital marketing strategy
• Paid Search
• Paid Social
• Website building/migrations
• Demonstrated leadership
Nice to Have Experience:
• Email/CRM Strategy
• Content Strategy
• Strive to uphold the core values of the agency: invention, maturity, collaboration, excellence, gratitude and commitment.
• Have fun and contribute to the unique UPBrand culture.
UPBrand is a team of strategists, writers, designers, brand managers, digital experts, producers, goofballs and mad scientists, all striving to develop rewarding partnerships and thoughtful creative that makes an impact. We are forever driven by our curiosity, our inventiveness and our unwavering quest for excellence in everything we do.
We’re also part of another team, The Nitrous Effect. This collection of agencies exists with the sole purpose of streamlining the client experience though expertise in many categories.