Digital Marketing Manager
90 Degrees West, a motion media company headquartered in St. Louis, MO, is in search of a highly motivated individual to spearhead its Digital Marketing efforts. The right person will be engaging & have the ability to create strong relationships both online and off.
DIGITAL MARKETING MANAGEMENT:
Responsible for planning, implementation, and analytics of company’s digital marketing efforts.
Use excellent writing skills to regularly generate content for social media posts, blog articles, press releases, website content, email campaigns, case studies etc.
Work with company creatives to help plan & manage content they create for marketing efforts.
Help develop a voice for the company & encourage a dialog within the channels.
Maintain knowledge of various social sites best practices, their evolving policies, capabilities and limitations.
Digital planning and ad buying on the various social sites.
Utilize available analytics tools to monitor the success rates of various digital campaigns, periodically reporting metrics to company management.
Identify top ‘influencers,’ and engage with them.
Join & participate in relevant groups per social platform to help expand company influence / reach.
Maintain a working knowledge of principles of SEO including keyword research and Google Analytics.
Utilize market research tools to identify, collect and share relevant industry news & information via the social media networks.
Engage with clients both inside the building and out. Attend industry events to form relationships & networks beyond the digital channels.
Extend 5 star hospitality when clients are onsite, including food/beverage responsibilities.
Serve as the front desk point-of-contact, building strong client relationships over the phone and in person.
EDUCATION: Bachelor’s degree in Marketing, Social Media Marketing, Marketing Management, Digital Marketing or other related discipline.
Recent graduate or candidate with 1-3 years of experience.
Strong knowledge of marketing strategy
Expertise on primary social channels.
Ability to balance both the creative & analytical side of marketing.
Excellent writer and communicator.
Vibrant personality with a passion for connecting with current and future clients.
Self starting team player with the confidence to take the lead.
HOW TO APPLY
Please apply to this position by sending an email to firstname.lastname@example.org.
The subject line should read… Digital Marketing Manager – Your Name.
Please make your first paragraph the answer to the following question.
What are the two most important social media metrics a business should monitor & why?