CRM Campaign Analyst
The CRM Campaign Analyst supports the implementation, execution and reporting of CRM marketing campaigns that focus on acquisition, cross-sell, retention, win back and engagement. The Analyst will support partnerships with Marketing Planning, Service Line Marketing, Brand & Digital Experience, Business Development and Media Relations teams to ensure all initiatives are well-coordinated and implemented across the ministry.
High-level Job Requirements
Execute & analyze multi-channel CRM campaigns that acquire, retain and engage customers across the ministry, using direct-to-consumer response-driven methods
Support the development of a data-driven, customer-centric, test-and-learn culture within Integrated Marketing through use & advocacy of marketing technology, reporting & analytics
Strong understanding of Integrated Marketing operational cadence and exceptional collaboration with peers in other marketing functional areas to support successful campaign execution
Essential Duties and Responsibilities
Responsible for the execution and reporting of CRM marketing campaigns that focus on acquisition, cross-sell, retention, win back and engagement
Support Integrated Marketing functions in development of campaigns that drive acquisition, retention and engagement
Collaborate with Operations, Care Management, Foundation and other functions within Mercy to implement customer-centered communications that drive retention, loyalty and engagement
Implement the timing, messaging, testing/optimization, and target selection for campaigns
Testing, Analytics & Reporting
Analyze campaign effectiveness using multiple data sources, modifying campaigns based on conclusions
Understand propensity models & support use in targeted marketing
Develop reporting and dashboards to measure campaign effectiveness, testing efficacy and return on investment at the local, regional and ministry levels
Support regular review of reports, dashboards & analysis with marketing stakeholders
Support multivariate & A/B tests and analysis to help deliver exceptional customer experiences
Advocate for CRM reporting, understand & explain to partners
Support the implementation of CRM, marketing automation and lead nurturing platforms
Support Do-Not-Contact (DNC) processes and data hygiene requirements; become familiar with applicable legal compliance requirements.
Regular collaboration with Service Line Strategy and Marketing Planning teams to define prospect counts, assist in prioritizing efforts & ensuring the smooth execution of campaigns and reporting
Support & advocate for Marketing’s Operational Cadence across the team
Change management – Embrace fluidity of the healthcare industry and changes likely to occur in coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it.
Embrace the fluidity of the healthcare industry and the many changes likely to occur in the coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it.
Bachelor’s degree – Business, Marketing, Computer Science, Statistics, Finance, Public Relations, Communications or similar area of study preferred
2+ years of progressive experience in marketing and communications including:
Experience with CRM and marketing automation platforms; Salesforce experience preferred
Experience with customer analytics, database marketing, and/or direct marketing preferred
Measuring & analyzing campaign effectiveness; advising & making modifications from conclusions preferred
Clearly articulating results & insights to stakeholders through reporting, dashboards & presentations
2+ years Digital and/or CRM Analysis experience
Advanced Microsoft Excel skills
Experience working with cross-functional teams, especially within a marketing/business intelligence environment
Health care marketing experience preferred
We’re a Little Different
Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.
We don’t believe in jobs at Mercy, we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart.
At Mercy, you’ll feel our supportive community every step of your day, especially the tough ones. We’re a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow.