Account Manager/Director of Account Management



Job Description

Account Manager/Director of Account Management
THE ACCOUNT MANAGER is responsible for the relationship between the agency and clients. The account manager will generally look after client needs through direct contact, liaison, and the marshalling of agency resources. The account manager will be the key, day-to-day agency representative to the client and will maintain a highly responsive service orientation in all transactions. They must be knowledgeable in both the client’s business and the agency business. They assign account executives their accounts. The account manager supervises account executive performance with accounts, and reviews all strategic and media decisions formulated by the various operating departments before they are delivered to the client.
The account manager reviews all creative concepts to confirm whether they meet strategic goals before delivery to the client for approval. The account manager keeps regular contact with all agency accounts at a level, hopefully, higher than that at which the account executive works.
This person should hold a business or marketing degree, together with successful advertising agency experience in more junior, supervised account group capacities. The account manager needs strong verbal and written communications skills; a capability for analytical thinking; a sense of entrepreneurship; dynamic presentation skills; personal organization; and interpersonal skills.
This person must have experience managing large retail accounts and additionally must have experience with all forms of media including, broadcast, cable and digital media.
Reports to the account supervisor/director of client services.
May manage/direct Account Service Department Personnel
Responsibilities: • Maintains direct, day-to-day, senior level client contact. • Directs the activities of account executives and account coordinators to ensure proper agency service to clients. • Works in a proactive manner to provide client marketing plans with the greatest amount of added value through communications. • Receives client briefings. • Analyzes client input, together with background knowledge, research, field feedback, etc., to produce full communications plans. • Devises communications strategy. • Briefs creative and media staff in support of account executives.

• Ensures technical and product representations are appropriate. • Provides creative, production, media, public relations and interactive department personnel with well-documented input, support data and production materials as required; ensures that advertising strategies are clearly defined, approved by clients, and understood by the creative and media groups. • In the absence of creative and media personnel, presents and effectively sells communications plans, concepts, media and interactive marketing plans to clients; where creative and media personnel are present, supports them in selling concepts and plans. • Provides clients with budget updates. • Keeps apprised of all relevant client, industry and market developments. • Coordinates and authorizes quotations for client approval. • Assists in preparation of client invoices. • Liaises with research personnel and other non-creative freelance resources. • Checks and approves copy, design, and production art, and coordinates client approval of same. • Ensures prompt collection of accounts receivable; accounts receivable does not exceed (60) days, and average (45) days; interest is charged and collected on overdue (past (60) days) accounts. • Implements credit checks where necessary. • Ensures that overall account revenues meet agency goals of a minimum (45%) on production and (15%) on media. • Fosters development and gainful employment of junior account service staff where appropriate. • Coordinates project timing and budgets with all relevant agency personnel. • Writes Client Contact Reports; reviews important developments with relevant account executives and director of client services. • Prepares month-end overviews of client’s current activities, and monthly revenue forecasts, plus plans for future development of accounts. • Seeks out new business opportunities with new and existing clients and plays a supportive role in their development.

• Represents the agency at industry functions—promotes the agency at every opportunity. Is fully familiar with agency credentials and specialties. • Continuously works to upgrade knowledge and skills through available reading, courses and seminars.

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