The work is world-class. Be there when it's celebrated!
The St. Louis American Advertising Awards

The American Advertising Awards is the ad industry’s largest and most representative competition recognizing the creative spirit of excellence in the art of advertising.

What are the ADDYs?

The American Advertising Awards (ADDYs) is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.



ADDYWEEK STL is a celebration of creative advertising, marketing, and digital media, culminating in a night that rewards the best of the best in St. Louis. All winners will compete in the regional, and possibly national, stage.

With a series of educational events leading up to the American Advertising Awards, ADDYWEEK provides a host of programming to inspire and attract talent from across the spectrum of experience and discipline.

Whether you’re looking for opportunities to motivate your company, recruit employees, reach a highly-targeted audience of industry professionals or simply connect with friends old and new, we invite you to participate in this year’s programming as a valued and visible sponsor.

Day One: ADDYWEEK Collegiate Night 

Join us for at our ADDYWEEK kickoff event – Collegiate Night! Drinks, food, and insights from industry leaders will be shared. Learn more here.

Day Two: ADDYWEEK Panel Discussion 

Come sit in on two-panel discussions about Are Clients Flying Over St. Louis Agencies? – A panel of local marketing execs discuss their views and experiences working with local agencies and the creative community; Bridging The Generational Gap – Some industry insiders at different levels of experience get together to discuss their views of an ever-changing field. Learn more here.

Day Three: ADDYWEEK “Grow” Leadership Luncheon

Join us for a sit down two-course lunch at the new St. Louis Science Center Grow Exhibit and hear from a surprise guest speaker. Where they will share insights on cultivating relationships and effectively growing your client’s or your personal business. Hear their story of leadership and growth for multiple international brands. Learn more here.

The BIG Day: The 2017 AAF-St. Louis American Advertising Awards

Calling all Flyover-Achievers!


The judges have spoken: “Great work!” “St. Louis is killing it.” “Awesome stuff.” 

Now, be there as the St. Louis creative community comes together to celebrate ALL of the work that was submitted to this year’s competition. See the work that will take home the Gold and Silver, and go on to represent our city in the Regional and National competitions.

Get your tickets now! The February 23 ADDY Awards Gala is on its way to selling out, so don’t wait to get your tickets to score the best price and best seats.  

The 2017 STL ADDYS. Celebrating the Flyover-Achievers!