Enter your best work into
The St. Louis American Adverting Awards

The American Advertising Awards is the Advertising industry’s largest and most representative competition that recognized the creative spirit of excellence in the art of advertising.

The Details

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.


AAF – St. Louis Entries


If the holidays have left you scrambling, don’t worry — you have one more chance to get your ADDY entries in! But don’t let the final entry deadline fly by.


If you miss this, there won’t be another chance. 

Drop off your great work this Wednesday, January 11, 2017 from 12 pm to 4 pm at Dadoworks, 3459 Arsenal St., St. Louis MO 63118. 

For more information contact Sierra Thompson, Ad Club STL Executive Director, at sierra@adclubstlouis.org or 314.231.4185.


Find the Professional and Student Rules & Categories, and How-to-Guides. Also, if needed, order trophies for your local competition or duplicates of the National ADDYs.



Review the 2016 winners and their work from all categories.

Attend The St. Louis American Advertising Awards 2017 (ADDYs